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Courses in Technical Writing A business plan is a document used to start a new business or get funding for a business that is changing in some significant way.
Business plans are important documents for business partners who need to agree upon their plans, government officials who need to approve that plan, and of course potential investors such as banks or private individuals who may fund the business.
A business plan is very much like a proposal, except for at least one big difference.
The business plan seeks to start a new business or significantly expand an existing business. A proposal, on the other hand, seeks approval to do a specific project. For example, a business plan might seek funding to start a software company to create computer games.
A proposal, on the other hand, might bid to do the development work for some specific computer game. In a technical writing course, treat a business-plan project as a writing project, not as a real-world business plan.
This chapter should not be viewed as a definitive guide for writing a real-world business plan. Common Sections in Business Plans Many of the elements of the plans resemble those of the proposal—particularly the qualifications and background sections.
Remember that these sections are only typical and not necessarily in any required order. And see the links at the end of this chapter. Product or service to be offered—One of the most important sections of the business plan is the description of the actual product or service to be offered.
If it is a description of a product—a physical object—you need to use the techniques for technical description. If a service is to be offered, explain it and take readers on a step-by-step tour of how the service will be handled. Technical background on the product or service—If your product or service involves technologies or technical processes potentially unfamiliar to your readers, explain these.
Remember that business plans often go to nonspecialists who, despite their lack of technical expertise, have the investment funds or the legal understanding to get your business going.
Market for the product or service—Critical also to any business plan is the exploration of the existing marketplace into which your product or service fits.
What other companies exist that offer the same thing you plan to offer? How much business do they do? How are they different from each other? How will your business differ from them? Process by which the product or service is produced—If applicable, explain how the product or service will be produced.
Explain how the proposed business will operate on a day-to-day basis. Facilities and personnel needed for the operation—Plan to discuss the facilities storefronts, warehouses, production facilities, vehicles your business will require as well as the personnel that will be needed.
Projected revenues from the operation—Of obvious importance in any business plan is the discussion of the revenues you project for your business. If you know the estimate of total revenues for the market area in which you plan to operate, what percentage do you expect to win?
Obviously, in your first few years, you may operate at a loss—at what point in time do you project to break even? Legal issues related to the proposed business—Your business plan may also need to discuss your business, its products, or its services in relation to government regulations—for example, environmental restrictions.
Qualifications and background of the personnel—Important too is the section that presents your qualifications to start and operate the business you are proposing.
Of course, "you" can mean a number of people with whom you are working to start the business. Obviously, you believe that it will be a success, but you must find a way to support this belief with facts and conclusions in order to convince your readers. Also, you must discuss what sort of return on investment readers can expect.
Investment offering—And finally, you may need to present what kinds of investment apparatus you are actually offering. In planning your business plan, remember that you try to provide whatever information the audience may need to consider your idea.
Your goal is to convince them you have a good idea and to encourage them to invest in it or to approve it in some way.
After all, you section off the parts of a business plan with headings; readers can skip over sections they are not interested in.Busines Plan Template | monstermanfilm.com 4 10 Product or service offering Describe your product or service offering in detail. What unique feature does your product or service.
A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management monstermanfilm.com is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the monstermanfilm.com first diagrams of this type appeared in the early.
Intel's original plan, written on the back of a menu (view copy), is an excellent example of a hard statement. The company will engage in research, development, and manufacture and sales of integrated electronic structures to fulfill the needs of electronic systems manufacturers.
Recommended Headings for Business Reports and What Report Readers Want to Know Contributed by Deane Gradous, Twin Cities consultant Recommended Headings for Business Reports.
© ACCA All rights reserved. business business. Summary: Write this at the end of the business planning process. Maximum of three sentences each on needs, beneficiaries, services, levels/ standards, resources. The present situation and the future plans.
Your Organisation. Business Plan Headings.