For example, back ina Value Line SWOT analysis of The Coca-Cola Company noted strengths like its well-known brand name, vast distribution network and opportunities like emerging markets, but it also noted weaknesses and threats such as foreign currency fluctuations, a growing taste for "healthy" beverages and the subsequent competition from providers of such beverages. The organization needs to keep the analysis specific by avoiding gray areas and analyzing in relation to real-life contexts.
So how you go about identifying these strengths and weaknesses, and analyzing the opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this. What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise have spotted.
And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward. If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talents and abilities you need to advance your career and help you achieve your personal goals.
You can find out how to carry out a wider SWOT analysis for your organization in our article here. How to Use the Tool To perform a personal SWOT analysis, first print out our free worksheetand write down answers to the following questions.
What do you do better than anyone else? What personal resources can you access? What do other people and your boss, in particular see as your strengths? Which of your achievements are you most proud of? What values do you believe in that others fail to exhibit?
Are you part of a network that no one else is involved in? If so, what connections do you have with influential people? Consider this from your own perspective, and from the point of view of the people around you.
Knowing and using your strengths can make you happier and more fulfilled at work. See our StrengthsFinder article for more help on this.
And if you still have any difficulty identifying your strengths, write down a list of your personal characteristics. Some of these will hopefully be strengths!
Think about your strengths in relation to the people around you.
What will the people around you see as your weaknesses? Are you completely confident in your education and skills training? If not, where are you weakest? What are your negative work habits for example, are you often late, are you disorganized, do you have a short temper, or are you poor at handling stress?
Do you have personality traits that hold you back in your field? For instance, if you have to conduct meetings on a regular basis, a fear of public speaking would be a major weakness.
Do co-workers consistently outperform you in key areas? Opportunities What new technology can help you? Or can you get help from others or from people via the Internet?
Is your industry growing? If so, how can you take advantage of the current market? Do you have a network of strategic contacts to help you, or offer good advice? What trends management or otherwise do you see in your company, and how can you take advantage of them?
Are any of your competitors failing to do something important? If so, can you take advantage of their mistakes?This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry..
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Free SWOT analysis template, method, free swot grid examples, for business strategy and planning, plus more free online business tools, tips, and training for management, sales, marketing, project management, communications, leadership, time management, team building and motivation.
Business students are all exposed to the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis tool. This last week I came across several interesting stories from Amazon, Kraft Heinz, and AGCO that all illustrated different aspects of SWOT in the supply chain realm.
Free SWOT analysis template, method, free swot grid examples, for business strategy and planning, plus more free online business tools, tips, and training for management, sales, marketing, project management, communications, leadership, time management, team building and motivation.
Analysis is an important tool for policing. It is used to understand crime and disorder issues, to investigate criminal incidents and to support the development of knowledge in increasingly diverse specialist areas.
Successful companies are those that focus their efforts strategically. To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy.
A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does (by monstermanfilm.com).